The Green to Gold Business Playbook
Dan Esty’s new book, The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-line Results in Every Business Function, is a practical guide to sustainability implementation in the business enterprise. Field-tested by years of hands-on consulting through Viridis Strategy Group, and co-authored with P.J. Simmons, Chair of the Corporate Eco-Forum, the Playbook builds on the sustainable business classic, Green to Gold by Esty and Andrew Winston. The Playbook spells out how companies of any size or industry can achieve an Eco-Advantage across business functions like buildings and facilities, information technology, manufacturing, supply chain logistics, and many more. Filled with real-world examples, the new Business Playbook gives readers the tools and strategies to gain competitive advantage through sustainability by cutting costs, reducing risks, driving revenues, and building brand identity. It’s concrete guidance shows the way to sustainability for companies of any size in any industry and can be read selectively or from cover to cover. To learn more about The Green to Gold Business Playbook, visit its homepage.
- “Environmental performance has become an essential part of company strategy. Esty and Simmons provide a clear road map for how companies can turn this agenda into a competitive advantage.”— Michael E. Porter, Professor, Harvard Business School
- “The Green to Gold Business Playbook is a terrific practical road map to help companies reduce their environmental impact while also improving economic performance.”— Andrea Jung, CEO, Avon
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Green to Gold
Dan Esty’s award-winning book, Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage, has been hailed for its breakthrough thinking on corporate environmental strategy and as a “must read for the 21st century CEO." The book, which presents Viridis Strategy Group’s frameworks and best practices methodology, provides cutting-edge guidance for executives on how to face environmental challenges and seize environmental leadership. In contrast to the relentlessly cheery tone of many books on “green” business practices, Green to Gold delivers a no-nonsense message: that successful corporate environmental projects, like other well-formed business initiatives, are built with well-formed strategies and hard-nosed execution. The book offers clear insights into why some environmental initiatives fail and why others perform well and deliver value beyond expectations.
- "No executive can afford to ignore the green wave sweeping the business world. Esty and Winston show how to make sustainability a core element of strategy -- and profit from it. — Chad Holliday, CEO, DuPont
- "Environmental issues and community concerns are increasingly part of the core business model and day-to-day operations of many companies. Green to Gold provides cutting-edge guidance for executives on how to execute this agenda -- and gain an 'eco-advantage.'" — Antony Burgmans, Chairman, Unilever
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