The Viridis library contains archived files that we have developed over the course of our work with clients which we are able to share publicly. If you have any inquiries regarding the topics covered in these materials, please contact us with your questions.
2011
- Sustainability Strategy Transforms the Enterprise examine how companies can use a balanced scorecard approach to address sustainability. The article was published in Harvard Business's Balanced Scorecard Report.
- Perspective on the 2011 Newsweek Green Rankings is Viridis Strategy Group's analysis and commentary on the Newsweek Green Rankings, designed to help our clients understand the rankings and improve their sustainability score.
- IFC - Assessing and Unlocking the Value of Emerging Markets Sustainability Indices This report represents a collaboration between Viridis and the IFC, and looks at why emerging markets sustainability indices are being launched, what role they can play in adding value for investors and other stakeholders, and how index providers and other market players can enhance the potential for these indices to add value to investors and other stakeholders.
- 2011 Green Brands Global Media Deck summarizes the results of the Green Brands Survey, which collected responses from over 9,000 people across 8 countries globally.
- 2011 Green Brands US Media Deck takes a deep dive on the results of the Green Brands Survey for the US market.
- Harvard Business Review webinar “The Sustainability Imperative: A Roadmap for Navigating This Megatrend” In this interactive webinar, David Lubin, Senior Advisor at Viridis and Chairman of the Sustainability Innovators Working Group, outlines a roadmap companies can use to navigate the sustainability megatrend.
- The Sustainability Imperative Webinar Report This report by David Lubin, Chairman of the Sustainability Innovators Working Group, argues that sustainability is a business megatrend, like IT, and recommends that companies execute their sustainability strategies in a staged approach.
2010
- 2010 Perspectives on the Newsweek Green Rankings Over the past few years the Newsweek Green Rankings have been an important driver of corporate sustainability initiatives. This report summarizes Viridis Strategy Group's perspectives on the Newsweek rankings, and helps to interpret the results.
- 2010 Green Brands Global Media Deck The largest Green Brands Survey to date looks at consumer attitudes towards buying green products around the world in both emerging and developed markets.
- 2010 Green Brands US Media Deck takes a deeper dive into the results of the Green Brands survey for the US market.
- HBR – The Sustainability Imperative was placed as The Big Idea article in the May 2010 issue of the Harvard Business Review. The article argues that while many executives feel they are facing an unprecedented journey in trying to tackle sustainability, there is a roadmap.
- Making Sustainability Part of Everyone's Job This article highlights how executives can ensure that all employees have the capabilities and incentives to capitalize on emerging opportunities.
- Responsible Handling of Take-back Electronics This whitepaper highlights the environmental and data security risks of e-waste disposal as well as the opportunities companies have to minimize cost and capture value. It concludes by identifying best practices for handling e-waste responsibly.
2009
- 2009 Green Brands Global Media Deck This survey found that consumers in the US, UK, Germany and France tend to align in their attitudes, while consumers in Brazil, India, and China have divergent views, and are particularly inclined to seek green products.
- 2009 Green Brands US Media Deck takes a deeper dive into the results of the Green Brands Survey for the US market.
- Environmental Imperative of Responsible E-waste Disposal: Science, Impacts, and Savings In this white paper, Viridis describes the harms that e-waste can cause, why e-waste should matter to a company, and what companies can do to mitigate the environmental impacts of their e-waste.












