David Lubin, Senior Advisor at Viridis and Chairman of the Sustainability Innovators Working Group, and Amy Longsworth, Viridis Partner, teamed up with Palladium Group Director of Research Randall Russell to examine how companies can use a balanced scorecard approach to address sustainability. Their article, “Sustainability Strategy Transforms the Enterprise” was published in Harvard Business’s Balanced Scorecard Report, and describes a new model for creating sustainable economic value. Their Lubin-Esty model builds on the basic platform of the Kaplan-Norton Execution Premium model and highlights an "expanded set of requirements that business leaders must consider when implementing a sustainability strategy.”