P&G, Wharton Business School, and Viridis teamed up to use an Innovation Tournament approach to accelerate P&G’s progress towards the ambitious goal of running its 180 manufacturing plants worldwide on 30% renewable energy by 2020. The Wharton article tells the story of how this approach, which leverages the theory of Innovation Tournaments, was able to jumpstart P&G’s renewable energy program. Read the full article.

Viridis has also published a white paper on the engagement, which takes a detailed look at the process used by P&G, the deliverables, and ideas generated.

Viridis will also run a webinar on Thursday, January 26th at 2:00 PM (EST) where George Favaloro, Managing Partner of Viridis will describe how Breakthrough Acceleration helped P&G, and how it can be applied to a range of other sustainability challenges. Please register here if you would like to join us.

Finally, the short video below depicts the Breakthrough Acceleration process in action.