Sustainable Brands: Esty Rebrands as Viridis Strategy Group
Esty Rebrands as Viridis Strategy Group
Sustainable Brands
Bart King
Sustainability consulting firm Esty Environmental Partners, which counts Coca-Cola, FedEx and Xerox among its clients, re-launched this week as Viridis Strategy Group.
In addition to the name change, the firm now offers a set of packaged services that adds to existing practices for strategy advising, data benchmarking and executive education.
Viridis recently deployed one of these new services, called Breakthrough Acceleration, to assist Procter & Gamble in defining a road map to achieve its renewable energy goals. Viridis engaged experts from its network and ran an on-line innovation tournament followed by a live workshop. In doing so, the firm says it dramatically condensed the time needed to generate energy plans for three P&G manufacturing sites that can be used as models for plants around the world.
Viridis other packaged offerings include Sustainability Goals 2.0 (enterprise goal setting); Sustainability Traction (gaining alignment at the business unit level); and Employee Engagement (creating sustainability culture).
“In response to the rapidly maturing needs of the sustainability sector, we have expanded our mix of offerings and redesigned how we deliver them,” said George Favaloro, Viridis managing partner, based in Boston. “Our new solutions respond directly to the challenge that the Chief Sustainability Officer faces in ensuring that the sustainability function creates measurable value within the global enterprise.”...
